The information overload of the general public - through hard copy and electronic media - means that any messages need to hit their target hard and fast. Achieving this through leaflet or newsletter communication demands thought and creativity.

Colour is probably the easiest way to get this message across.

Why else would each of the major parties align themselves so closely with a strong colour identity? Colour gets the attention of the electorate - allowing them to link the views expressed in the document with the party that originated them, and increases the response rates.

The problem is cost.

Full colour printing, although far cheaper through our HC series printers than any other devices on the market, is still too expensive to be used in any other than key seats that need to be defended. That is why we have developed a Digital Printer that meets the dual aims of attention grabbing and cost control.

The RISO MZ 770 is a dual-colour printer that prints 2 colours in a single pass, with the same print cost as our single colour range of printers. This machine is capable of producing 150 2 colour A3 documents in just 1 minute! Image the difference this could make to your campaign - the ability to bulk mail in eye-catching colour at a price that won't break the campaign fund.

In addition to this, it is so easy!

The MZ 770 takes print directly from your PC or from a hard-copy original. The Easy 2 Colour software, that is patented by RISO, then allows the creation of a dual colour document from a single colour original at the push of a button. No changing drums, no additional complicated steps - simply push print and see the result for yourself.

We have many political parties won over to the opportunity this printer represents - call us and let one of our sales executives explain to you in detail how easy it is to bring you to the forefront of technology.