The Role Of High-Volume Inkjet Printers In Enhancing Customer Communications
Customer communications have evolved rapidly over recent times with print communications slowly being phased out for digital versions. This change was seen as inevitable and has heavily impacted the print communications industry which has had to adapt rapidly in order to maintain its influence. One way that the industry has evolved is with the increase in high volume inkjet printers that are being used to produce customer communications with both speed and precision.
Why businesses print customer communications with colour
Companies need their messaging to stand out from their competitors so have always used colour in their customer communications to help it pop and stand out.
Colour print provides a more interesting palette that engages the end reader and can increase potential response levels depending on the nature of the communication in question. Printed communications can be really powerful and impactful when leveraged correctly.
Advantages of printed customer communications
Customers feel more secure
One advantage of print communications, particularly with important documents is that customers feel more secure with print versions. They are able to file the documents physically and avoid the potential loss of the documents whether they are buried deep in several email chains or on an old hard drive that gets disposed of.
Physical documents have a larger impact
With the sheer volume of emails and notifications customers are often faced with on the daily it can be difficult for digital communications to stand out. By sending strategically planned physical communications such as letters with specific offers or quarterly/yearly bills you can stand out from all of the digital noise and grab your customers’ attention directly. A well-designed printed communication can engage recipients more effectively than an email, making them more likely to act on offers or requests.
Printed communications show business credibility
Investing in high-quality printed communications demonstrates an organisation’s commitment to professionalism and credibility. That investment into; writing a document, printing and paying to send it, shows that you are willing to make a real investment to catch the attention of the customer directly.
How modern high speed inkjet printers can make generating printed communications simple
High Print Speeds and Print Volume
High volume inkjet printers such as the T1200 from RISO offer high speeds of up to 165 pages per minute in full colour. This makes them the perfect solution for printing accurate colour communications at great speeds. They combine the economy of inkjet printing with the flexibility of a digital press to produce very high volumes of printed documents at a low overall cost.
Unparalleled reliability
The T1200 can also offer inkjet cold printing technology that does not require sheets to be treated before or dried after printing. This greatly reduces the risk of paper curl and ensures maximum uptime for the printer.
Eco Responsibility
Inkjet printers are known to use low levels of power when in operation. This is due to the cold printing process and them not needing to warm up in order to start working. They also do not require any special ventilation requirements or special power supplies making them more eco responsible and easier to store and install.
The T1200 is the perfect solution for both short and long run transactional printing, combining excellent cost performance with the flexibility to meet the varying job demands that large continuous feed printers find difficult to handle efficiently.Elisabeth Glasper, Ciconi Managing Director
High volume inkjet printers are a great option for effectively sending customer communications that stand out from the competition. They add a personal touch and help your customers to feel a deeper connection with your company.
To learn more about RISO and how our range of printers can help